On August 10, the second stop of the "Meet my OH!SOME day!" pop-up store has been launched at Tunjungan Plaza in Surabaya. Innovative displays of Stitch, giant shopping bags and interactive installations such as the gashapon machine, are enthusiastically received by local residents,drawing nearly 20 thousands of Surabaya citizens to participate in a single day.

Specially-Designed Interactive Installations for Products Display

Following the successful Jakarta pop-up, which attracted over 100 thousand participants, the OH!SOME pop-up event continues to gain attention. The number of registered members has reached over 30 thousand. The second stop in Surabaya, located at Tunjungan Plaza, may inject new vitality into the Surabaya market.

The event set up a vibrant amusement park, featuring five areas of varied products and eight interactive installations. Many locals came to experience the one-stop shopping fun, participating in activities like Stitch planet toss and Disney-themed AI photography. Large installations like Stitch, shopping bags, and plush toys were highly popular. Influencers @kokobuncit, @surabaya_foodies and @itsmoncus came to take snaps with the specially-designed scenarios.

"This event is undoubtedly massive. Crowds of people are having fun. Its popularity is also soaring online, with hashtag views skyrocketing. I think I have to come here, to have more shared topics with my fans." said @kokobuncit, one of the influencers participating at the event.

Continuing Collaborations with Brands for Constant Refreshment

The one-stop retail brand OH!SOME, which debuted on August 1, has rapidly gained significant attention through series of activities. The first-day footfall of current pop-up store hit 10 thousand. Collaborations like Aliens-shaped and Lotso-shaped water bottles, and self-owned fragrances of jasmine lily scent are in high demand.

At the launch event, the representative of OH!SOME stated that the brand aims to offer a distinctive shopping experience, so as to refresh the retail market. Reportedly, OH!SOME plans to open 2 stores in Surabaya this year, enabling consumer choices for a happy life.

The Surabaya pop-up event will continue until August 11. Next, the OH!SOME pop-up will take place in Medan on August 17-18, as the last stop of the "Meet my OH!SOME day" pop- up tour. Looking forward to its "chain reaction" in Medan.